What’s in it for me?
Thursday, April 9th, 2009Those with the luxury (money and an unconditional offer), pick their university based on:
- What they’ll be studying.
- What they hope to do when they’re not studying.
- What they hope to do after their studies.
They want value for their time.
Similarly, when you’re choosing between different brands at the supermarket, you are thinking:
- Should I save more by buying the generic brand?
- Why is the branded kind worth more anyway?
- Why will I benefit more from the branded kind?
- Which branded kind should I buy?
You want value from your purchase.
People are always asking:
- What’s in it for me?
- Will is help my family/friends?
- Will it increase my career options?
- Will it improve my life?
If you want people to be involved, if you want people to engage, if you want people’s time- make it worth their time; give value to them. Or to their family. Their friends. Improve their career options. Improve their life.
