Less is more
Monday, March 30th, 2009Before Steve Jobs took the helm at Apple again in 1997, Apple was selling over 300 products, each only slightly different to the next. Steve came in and said something to the degree of, if I get confused by why version 5.017B is better for me than version 5.017A, then what hope does the average consumer have? He then listened to Apple employees explain each product and their benefits, and then scrapped 300 to 4. Now look at Apple.
Researchers have found that people who stop at market stalls with only a few varieties of a product spend less time, and are more likely to make a purchase than at stalls which have over 20 varieties of the same product.
Sony doesn’t need to release 7 versions each time it releases a product, and the simple layout of Facebook means a newcomers’ profile looks just as clean and professional as a veteran’s.
KISS. Keep it simple. There is enough clutter in the world.
