Advice from Ben and Jerry on doing business while doing good
Tuesday, December 1st, 2009Ben Cohen and Jerry Greenfield from the great icecream company Ben and Jerry’s spoke at the University of Melbourne on Wednesday 25 November 2009.
Despite no longer having any responsibilities at the company, they only do about 20 or so speaking agreements a year, and as this was their only university seminar in Australia, I feel very fortunate to have been able to see and hear them speak.
This is a very inspiring talk about their company’s history and the part their company plays in making sure Ben and Jerry’s is doing good while making money.
Being a huge Ben and Jerry’s fan (below: my Ben and Jerry’s collection earlier this year - I knew this photo would be useful one day), I couldn’t wait to meet them and hear them speak.
My glorious collection in London last year.
I filmed them speaking on my iPhone (it gets a bit shaky at the end, but I’d been holding my iPhone up for nearly an hour by then).
Ben and Jerry’s launched in Australia 3 weeks ago and currently has a store in Sydney’s Manly with 16-18 flavours, as well as 180 other retail outlets.
Their strategy in Australia is to start small and let their company grow naturally.
And you’ll be pleased to know I wasn’t shy to follow them around until they agreed to a photo with me. (I’m holding free icecream they gave away at the seminar).
Marita meets Ben and Jerry!
