No one puts Baby in the corner
I was at West End watching “Dirty Dancing” the other night.
In the foyer, there were t-shirts embossed with, “I carried a watermelon”, and “No one puts Baby in the corner”.
Inside the theatre, before Baby said, “I carried a watermelon”, whispers permeated the theatre. After she said it, the crowd cheered. While Johnny strolled up to Baby to ask her to dance the last dance with him, people wolf-whistled in anticipation of his next line, “No one puts Baby in the corner”, which was met with thunderous applause.
What kind of slogans are you creating for your company? The type that gets people whispering, whistling and stamping their feet in appreciation? The type that you emboss on t-shirts and have people anticipating? Don’t hide your baby in the corner - bring it out and share with the world the unique cheekiness, boldness, and difference that is your company. Maybe you’ll create something worth talking about 22 years later…
February 25th, 2009 at 11:38 PM
I …
don’t see the connection.
Unfortunately for ‘companies’, they are much unlike musicals, and slogans certainly do not stick for 22 years, and nobody talks about past advertising campaigns, unless it was:
a) first of its kind
b) awe-inspiring
c) insanely bad (confused.com!)
and even the latter can be considered to have been a successful advertising campaign. The name stuck, right?
No company truly has a static, ‘classic’ branding.